Competition brief
ApexIndex — Operational Memory for Field Operations
A diagnostic and AI memory platform for construction, facilities management, and industrial maintenance businesses. Built to fix the operational memory leak costing UK field-based businesses millions in rework, disputes, and knowledge loss.
The problem
Every field operation is losing operational memory. Most don't know it yet.
Operational memory is the accumulated knowledge of what happened, what was decided, what worked, and what failed — stored in a form the organisation can actually use. Most field-based businesses do not have it. They have people who remember things.
FM contractor, 40 engineers
Leak: Work-order memorySame fault recurring on the same asset every 6 months. No record of the previous fix. Costs £800 per incident in re-diagnosis.
Construction subcontractor, 15 operatives
Leak: Decision traceabilityClient disputes what was agreed on-site. No written record of the variation approval. Results in withheld payment.
Industrial maintenance firm, 25 engineers
Leak: Knowledge retentionSenior engineer retires. 15 years of asset knowledge gone. Replacement team making avoidable mistakes within 3 months.
Utilities contractor, 60 field staff
Leak: Evidence captureCompliance audit reveals 30% of jobs have incomplete evidence. Manual backdating takes 2 days per quarter.
Programme alignment
How ApexIndex meets the brief
Problem clarity
Operations in construction, FM, and industrial maintenance lose significant time and money to poor job memory — evidence not captured, asset history unavailable at dispatch, decisions made verbally with no record. The problem is well-evidenced and affects every project-based and maintenance business.
Target customer
Operations Directors, Facilities Managers, and Technical Managers in UK field-based businesses with 5–500 staff. These are buyers with operational budgets, not innovation teams. Pain is immediate and financial.
Commercial model
Free assessment (lead generation and qualification) → Paid diagnostic from £750 (advisory revenue) → Sentinel platform pilot (SaaS recurring). Three-tier progression with a clear commercial ladder.
Defensibility
The operational data captured through Sentinel becomes increasingly valuable as a proprietary dataset. Every job record, decision log, and asset history builds a moat that generic tools cannot replicate.
Team
Virtus Nemeton Ltd — operational AI consultancy with a track record in industrial operations across the UK. The platform is built by practitioners who have seen the problem first-hand.
Stage
Diagnostic product live and taking leads. Assessment funnel in active development. Sentinel platform in design. Revenue from advisory work funds runway.
Commercial model
Three-tier progression
01
Free Assessment
Lead generation
ApexIndex score, maturity band, top 3 leaks. Delivered instantly. Qualifies and warms leads without sales involvement.
02
Paid Diagnostic
Advisory — from £750
Structured diagnostic engagement. Deep-dive analysis, written implementation brief, routing recommendation. Scope agreed after intake review.
03
Sentinel Platform
SaaS — recurring
AI memory layer for field operations. Evidence capture, asset history, decision audit trail. Pilot scoped to highest-impact workflow.
See it in action
The free assessment is the product. Take it now to see the full experience.
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